Vandle Card customers can set up a prepaid card in one minute and make purchases instantly. With Apple Search Ads, the finance app increased brand awareness, downloads, and payers in Japan while driving incremental organic growth.
The Vandle Card team wanted to raise brand awareness and educate potential customers about their product offering in Japan, a historically cash-based society where the prepaid card category is still new. Focused on driving high-quality acquisition, they needed to tap into strong intent on the App Store and reach motivated mobile shoppers when they were ready to make a purchase but searching for a payment solution. Continuing to drive strong organic growth as they built their brand reputation was also a key priority.
Apple Search Ads had a significant impact on maximizing acquisition in a completely new product category while also improving organic downloads and