Be seen where they search.

Apple Search Ads is an efficient and easy way to help people
discover your app when they search on the App Store.

Drive app discovery.

There’s no better place to be seen than App Store search.

Help millions of potential customers discover your app

when they search on the App Store.

70% App Store visitors who use search to find apps.1
65% Downloads that occur directly after a search on the App Store.1
50% Apple Search Ads’ average conversion rate for search results ads.2

Ads on the Search tab

Be seen before they search.

You can get your app discovered with prominent placement on the App Store Search tab. Your ads appear at the top of the suggested apps list, which helps drive awareness and downloads of your app.

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Apple Search Ads your way.

Choose the solution that fits your needs.


Set your goals.
Let us do the rest.

With Apple Search Ads Basic, intelligent automation helps maximise performance with ads at the top of App Store search results. You only pay for installs at a cost you choose – for budgets up to 10,000 USD per app, per month. Only minimal management is needed, and our quick-view dashboard helps you track performance.

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Your marketing expertise. Our tools.

With Apple Search Ads Advanced, you have two places to get your app seen – before people search with Search tab ads, and at the moment of search with an ad at the top of search results. Choose your own audiences, bids and budgets, and optionally schedule your ads. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale.

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Relevance rewarded.

Relevance and performance help determine if your ad is the one shown.


Thoughtfully craft your app titles,
descriptions and metadata with highly
appropriate keywords to improve your
relevance for Apple Search Ads.

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know best.

User response is an important
signal of ad relevance. If customers
don’t tap an ad, Apple Search Ads
will stop showing it to them.

Success stories.

Developers are growing their business with Apple Search Ads.
Here’s what they’re saying.

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A private and safe
user experience.

Apple Search Ads adheres to Apple’s privacy standards by
respecting user privacy and ensuring only relevant and
appropriate ads are shown.

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Grow your business by promoting your apps on the App Store.
Get started with Apple Search Ads.