Apps. Discovered.

Search Ads is an efficient, easy way to help people discover your app on the App Store for iPhone and iPad.

Get started

Visibility matters.

There’s no better place to be seen
than at the top of App Store search.

Reach high-intent, quality users on the most affordable mobile ad platform.

65%

Downloads that come directly from a search on the App Store.2

50%

Search Ads average
conversion rate.3

40%

Lower cost than other mobile ad platforms.4

30%

Higher average revenue per user than other mobile ad platforms.4

Search Ads your way.

Choose the solution that fits your needs.

New (US Only)

Basic

Set your goals.
Let us do the rest.

Pay only for installs at a cost you choose.

Intelligent automation maximises your results.

Quick-view dashboard tracks ad performance.

Minimal ongoing management needed.

For budgets up to 5,000 USD per app, per month.

Advanced

Our tools.
Your
marketing expertise.

Choose keywords and audiences for your ads.

Set your own bids and budgets.

Pay only when a user taps on your ad.

View detailed reports of all key metrics.

Measure value and manage at scale with APIs.

Relevance rewarded.

Your app’s relevance to the user’s search query, among other factors, determines whether your
ad is the one shown.

Metadata
matters.

Thoughtfully craft your app titles, descriptions and metadata with highly appropriate keywords to improve your relevance for Search Ads.

Learn more

Customers
know best.

User response is an important signal of ad relevance. If customers don’t tap on an ad, Search Ads will stop showing it to them.

A private and safe user experience.

Search Ads adheres to Apple’s privacy standards by respecting user privacy and ensuring only relevant and appropriate ads are shown.

Learn more