Top of search. Top of mind.

Apple Search Ads is an efficient and easy way
to help people discover your app at the top of
App Store search results.

Drive app discovery.

There’s no better place to be seen than
at the top of App Store search.

Reach engaged users at the exact moment
they’re searching for your app.

70% App Store visitors who use search to find apps.2
65% Downloads that occur directly after a search on the App Store.2
50% Apple Search Ads’ average conversion rate.3

Apple Search Ads your way.

Choose the solution that fits your needs.


Set your goals.
Let us do the rest.

With Apple Search Ads Basic, intelligent automation helps maximise your results. You pay only for installs at a cost you choose – for budgets up to 10,000 USD per app, per month. Only minimal management is needed, and our quick-view dashboard helps you track performance.

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Your marketing expertise. Our tools.

With Apple Search Ads Advanced, you manage your own campaigns. You choose keywords and audiences, and set your own bids and budgets – paying only when a user taps your ad. Detailed reports let you track key metrics, and our APIs help you measure value and manage at scale.

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Relevance rewarded.

Your app’s relevance to the user’s search query,
among other factors, determines if your ad
is the one shown.


Thoughtfully craft your app titles,
descriptions and metadata with highly
appropriate keywords to improve your
relevance for Apple Search Ads.

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know best.

User response is an important
signal of ad relevance. If customers
don’t tap on an ad, Apple Search Ads
will stop showing it to them.

Success stories.

Developers are growing their business with Apple Search Ads.
Here’s what they’re saying.

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A private and safe
user experience.

Apple Search Ads adheres to Apple’s privacy standards by
respecting user privacy and ensuring only relevant and
appropriate ads are shown.

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Grow your business by promoting your apps at the top of
App Store Search. Get started with
Apple Search Ads.