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Apple Search Ads

Promote your app where
it matters most.

Apple Search Ads helps people discover your app on the App Store,
matching customers with your app at the right moments.

Three iPhones showing different ad placements on the App Store. The first shows the Search tab with an ad for the example app AwayFinder at the top of the Suggested apps list. The second shows a search results ad for AwayFinder appearing at the top of search results for the search term “vacation planner.”. The third shows the Today tab with an ad for AwayFinder prominently placed on the page.

Be discovered.

The App Store is a global platform that connects businesses of all sizes with over 650 million people each week. For over a decade, it’s proven to be a safe and trusted place for people to discover and download apps like yours.

Two hands holding an iPhone. The App Store is open to a search results ad for the example app, AwayFinder, with the term "vacation planner" entered in the search box.

Our Approach

Advertising that
works for everyone.

A smiling woman looking at the screen of an iPhone she's holding.

We believe that advertising should be based on a foundation of privacy, transparency, and data control — principles that make Apple trusted by people around the world. That’s why our advertising services are designed with consumer privacy built in, while delivering industry-leading performance and value for advertisers.

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Success Stories

Driving discovery
and downloads.

Apple Search Ads Advanced

Start your

Apple Search Ads Advanced gives you easy and flexible
campaign management
options and a variety of ad placements
designed to drive visibility and
downloads of your app. Try it for
free with a 100 USD credit.*

A MacBook screen shows the Promote an App page for Apple Search Ads Basic. The example app, Sprint Pacer, has been selected. An iPhone next to the MacBook shows an ad for Sprint Pacer in App Store search results.
Apple Search Ads Basic

Set your goals,
let us do the rest.

Apple Search Ads Basic offers a simpler
way to get app downloads from search
results ads at a cost you choose.

Learn more