Understand payments and billing
Your Apple Search Ads app promotions won’t run until your account includes a valid payment method. You can add your credit card on the Billing page during the app promotion setup process.
If a charge to your credit card is declined for any reason, we’ll pause your ads and attempt to charge the same credit card again within 48 hours of the declined transaction. You’ll receive a warning email if this happens, as well as an alert in the status field of the dashboard.
If you add a replacement credit card to your account, we’ll charge the replacement credit card within 24 hours from the time the credit card information is updated. Once the transaction is authorized, your ads become eligible to appear in App Store search results again.
Note that if you plan to run ads on the App Store in multiple countries and regions, you should notify your credit card company to ensure that there won’t be any issues processing foreign transactions. Depending on where your ads run, you may see up to five different charges on your billing summary from five separate Apple entities.
In addition, as of September 2019, European legislation may require your bank to authenticate an online credit card transaction if your credit card is issued by a bank located in the European Economic Area. If so, you will be redirected to your bank to authenticate and complete the transaction.
By saving your credit card information, you agree that subsequent payments made toward your Apple Search Ads account may be initiated and charged by Apple. Such payments will be initiated and charged in accordance with the Apple Search Ads Terms of Service and the payment methods found here.