Set your payment method

Which payment methods are considered valid

Your Apple Search Ads campaign won’t run until your account includes a valid payment method. You can add your credit or debit card on the Billing page during the campaign setup process.

Apple Search Ads accepts Visa, Mastercard (including Apple Card), and American Express. But any credit or debit card issued by a bank in India is not accepted.

When you use Apple Card as your payment method for Apple Search Ads, you get 3% Daily Cash back. Apple Card is currently available to qualifying applicants in the United States.

Learn more about Apple Card

PIN-less and PIN-optional Visa and Mastercard debit cards are also accepted. Your debit card daily spending limit must be able to cover your campaign charges.

Other invalid forms of payment include pre-paid cards, gift cards — including those branded Visa, Mastercard, and American Express — ATM cards, and digital wallets such as PayPal and Venmo.

Apple Search Ads doesn’t charge fees for credit card transactions, but credit card carriers may charge you foreign transaction fees. Please contact your credit card provider regarding when foreign transaction fees apply. Apple Search Ads will not reimburse or issue credits for charged foreign transaction fees.

If a charge to your credit or debit card is declined for any reason, we’ll pause your campaigns and attempt to charge the same card again within 48 hours of the declined transaction. You don’t need to add a new credit or debit card in order for us to attempt a recharge. If there's an outstanding invoice and you add a replacement card to your account, we’ll automatically charge the replacement card within 24 hours from the time the card information is updated. Note that we can’t manually run charges upon request. Once the transaction is authorized, your ads will become eligible to appear in App Store search results again.

By saving your credit or debit card information, Apple may initiate and charge the card for subsequent payments made toward your Apple Search Ads account. Such payments will be initiated and charged in accordance with the Apple Advertising Services Terms of Service and the payment methods found here.

If you plan to run ads on the
App Store in multiple countries
and regions

You should notify your credit card company or debit card issuer to ensure that there won’t be any issues processing foreign transactions. Depending on where your ads run, you may see up to five different charges on your billing summary from five separate Apple entities. For more information, see the Apple Advertising Services Terms of Service.

In addition, as of September 2019, European legislation may require your bank to authenticate your payment card during the registration process if your card is issued by a bank located in the European Economic Area. If so, you’ll be redirected to your bank to authenticate and complete the transaction.

All billing activity will occur in the currency you select.

Note that you can select only one currency per account, and once it’s set you can’t change it.

Note that you may have only one active credit or debit card at a time for your account.

When you’re adding a payment method, you have the option to add a billing contact for the credit or debit card. This is a contact who may need to receive billing summaries such as invoices, card expiration notices, declined charge notifications, and more.