Duplicate ad groups

How to duplicate Apple Search Ads Advanced ad groups

  1. Go to the Ad Groups dashboard within your chosen campaign.
  2. Select the ad group or groups you want to copy. Note that ad placement is fixed for ad group duplication. Search results ad groups can only be duplicated to search results campaigns and Search tab ad groups only to Search tab campaigns.
  3. Click Duplicate in the Actions menu.
  4. If you’re duplicating a search results ad group, choose whether to duplicate keywords, negative keywords, and Creative Sets.
  5. Set a start date and end date, if preferred, for your duplicated ad group.
  6. Select the destination campaign from the Duplicate to menu.
  7. Click the Duplicate button.
Actions menu and the Duplicate option within the Ad Groups dashboard

Once the duplication process is complete, the suffix “_copy” will be added to your duplicated ad group’s name. When you duplicate ad groups and keywords within or across campaigns, any applicable audience refinements — such as device location, device type, or demographics — will be copied.

Note that if the combined size of your ad groups and keywords exceeds the data limit of 10,000 targeted and negative keywords, you may not see the option to duplicate both settings and keywords. Select fewer ad groups and try again.

Certain audience refinements may be dropped during the duplication process if they aren’t relevant to the destination campaign. For instance:

  • If your destination campaign is promoting a different app that doesn’t support the device type specified in the originating ad group.

  • If the original and destination campaigns are promoting different apps, the “New users” customer type won’t duplicate.

Other refinements may be adjusted automatically during the duplication process to fit your destination campaign. For instance, if the original and destination campaigns are promoting different apps, the “Returning users” customer type may become “Users of my other apps.”

When duplicating, your original bid amount for each keyword is also copied. If you choose to duplicate settings and keywords, some keywords may be skipped because the bid amount isn’t valid in the destination ad group for a different campaign. Your keyword bid amount must be less than the destination campaign’s daily cap or lifetime budget.

Ad group duplication may be aborted if the number of selected ad groups and existing ad groups in the destination campaign exceeds the limit of 2000 ad groups per campaign.

If you’re experiencing issues when trying to duplicate ad groups

There are a few reasons why duplication may fail:

  • Your destination campaign or ad group would exceed the keyword or negative keyword limit.

  • More than 200 unique items were skipped during the duplication process. These items may include invalid keywords and settings.

Ad group keywords, ad group negative keywords, and campaign negative keywords are skipped during the duplication process because:

  • Your keywords and match type already exist in the destination ad group.

  • Your bid amount for that keyword isn’t valid in the new campaign. If your keyword bid amount is higher than your budget in the destination campaign, your keyword won’t duplicate. Adjust your budget or bid amount, and try again.

  • Your negative keyword text and match type already exist in the destination campaign or ad group.

  • There’s already an ad group with the same name and suffix in the destination campaign.