Understand invoices

Review the different elements that may appear on your billing invoices

Ad Model

You’ll see an Ad Model column in the Charge Details section of your invoice. The ad model reflects the pricing structure and ad placement type associated with the ads you’re running on the App Store. Depending on the ads you’re running for your app, you may see one or more of the following:

  • CPI-KW: Cost-per-install (CPI) pricing for ads in App Store search results. This applies to Apple Search Ads Basic accounts only.
  • CPT-KW: Cost-per-tap (CPT) pricing for ads in App Store search results. This applies to Apple Search Ads Advanced accounts only.
  • CPT-TT: Cost-per-tap (CPT) pricing for ads on the App Store Today tab. This applies to Apple Search Ads Advanced accounts only.
  • CPT-ST: Cost-per-tap (CPT) pricing for ads on the App Store Search tab. This applies to Apple Search Ads Advanced accounts only.
  • CPT-WB: Cost-per-tap (CPT) pricing for ads on App Store product pages — while browsing. This applies to Apple Search Ads Advanced accounts only.
Compare Apple Search Ads Advanced and Basic

Billing Entity

In the upper-left corner of your invoice, you’ll see the Apple billing entity associated with your Apple Search Ads account. For example, you may see Apple Distribution International Ltd.

Campaign ID

In the Charge Details section of your invoice, you’ll see a campaign ID associated with each Apple Search Ads Advanced campaign and transaction. Or, if you’re using Apple Search Ads Basic, you’ll see an app promotion ID in this column.

Campaign Name

Each Apple Search Ads Advanced transaction will have a campaign name associated with it in the Charge Details section of your invoice. If you’re using Apple Search Ads Basic, you’ll see both an app name and app ID in this column.

Customer Information

Your company information will appear on the left side of your invoice, and is based on what you entered on the Business Details page of your Apple Search Ads account.

Invoice Details

In the upper-right corner of your invoice, you’ll see details including the Document Number and Document Date for the invoice.

Invoiced Amount

In the Invoiced Amount column of your invoice’s Charge Details, you’ll see the amount you were invoiced for each campaign by region.

Payment Method

The payment method associated with your account will appear in the lower-left corner of your invoice. This is the payment method on file in your account that was charged when the invoice was generated.

Promo Credit

If a promo credit has been used toward your charges, you can see how much of it was applied in the lower-left corner of your invoice, beneath your payment method information.

Learn more about promo credits

Region

In the Charge Details section of your invoice, you’ll see the Region column which outlines the countries and regions associated with each of your campaigns and transactions.

Spend Amount

In the Spend Amount column of your invoice’s Charge Details, you’ll see the amount each campaign spent by region.

Tax

In certain countries and/or regions, your purchase of Apple Search Ads services could be subject to tax, including but not limited to Value Added Tax (VAT), Sales and Use Tax, Goods and Services Tax (GST), and consumption tax. If your campaigns are subject to tax, you’ll see the amount noted beneath the transactions subtotal on your invoice. Tax requirements are determined based on what you entered on the Business Details page of your Apple Search Ads account.

Transactions Period

In the Charge Details section of your invoice, you’ll see transaction dates for each campaign that’s running and accruing charges.

Units

Within your Charge Details, you’ll see the total number of customer interactions each campaign received. This is based on the ad model for each, so it could reflect installs or taps, for example.

Invoice totals compared to spend in your
account dashboards

Keep in mind that the amount you see charged on your invoice may differ slightly from the spend shown on your dashboards within Apple Search Ads. This is because your credit card is billed according to UTC, while your account uses your selected time zone. Note that Apple Search Ads doesn’t charge fees for credit card transactions, but credit card carriers may charge you foreign transaction fees. Please contact your credit card provider to find out if foreign transaction fees apply. Apple Search Ads will not reimburse or issue credits for charged foreign transaction fees.

If you believe your Apple Search Ads account should not be spending because all of your campaigns are paused, make sure you don’t have any Apple Search Ads Basic app promotions running. If you used both Apple Search Ads Advanced and Basic at any point, it’s possible that what appears to be a billing issue is actually an app promotion that was never paused.

Learn about solving billing issues