Apple Search Ads
and privacy.
Privacy is at the center of everything we do. Apple Search Ads has been built from the ground up to respect privacy. Our advertising platform is designed to protect users’ information and give them control over how we use it for advertising.
No user tracking or data sharing
Apple Search Ads doesn’t buy or share users’ personal information with other companies. We don’t track people by linking user or device data collected from Apple apps with user or device data collected from third parties for advertising targeting or measurement. And we don’t share user or device data with data brokers.
Users’ Apple Pay transactions, Health app data, and HomeKit app data are not used by Apple Search Ads to deliver ads.
Easy control for users
Users may view and limit the personal information Apple uses to deliver relevant ads to them. They may also prevent location-based information from being used to determine which ads they see.
Minors protected
Apple Search Ads doesn’t serve ads to any user whose Apple ID is registered to a minor under 13 years of age or set up as a Managed Apple ID. Nor do we collect, use, or disclose any information from them.
Apple Search Ads also doesn’t allow explicit targeting of people whose Apple ID is registered to a user under the age of 18.
Safe content
Every app on the App Store goes through a thorough review, as do the assets used to promote it. Only these approved assets can be used in Apple Search Ads campaigns.
Transparency and disclosure
All ads have an “Ad” mark so customers can identify the ads as paid placements. They can tap this mark to see the information used to serve the ad.