To drive U.S. expansion for its classic bubble shooter game, Korean publisher and developer Bitmango wanted to capitalize on App Store intent. Armed with insights from Apple Search Ads, Bubble Pop! Puzzle Game Legend increased reach, retention, and revenue.
In a crowded, mature gaming market like the U.S., the Bitmango team needed to boost app discovery to expand their fanbase and grow revenue. Driving high-quality acquisition would require reaching gamers actively looking for similar boredom-busting games. Another key business objective for the Bubble Pop! publisher: Measuring their acquisition campaigns accurately and tracking efficiency beyond the initial download.
We reached more engaged and loyal players in the U.S. with Apple Search Ads. They have better retention and 2x higher lifetime value than players from other ad platforms.