With DomiNations, players strategically advance through world history, battling and building empires. The app’s developer Big Huge Games increased awareness and acquisition in new markets with Apple Search Ads while improving redownloads, revenue,
and return on ad spend.
To build visibility with niche audiences as well as reengage former players, the team at DomiNations wanted to improve discovery on the App Store. Capturing intent from gamers showing interest in history and searching for mid-to-hardcore strategy games was crucial. With a strategic focus on global expansion, the team also needed to drive acquisition of engaged players in new markets while ensuring efficiency and revenue growth.
We’re very performance driven and Apple Search Ads consistently meets our return on ad spend goals, making it one of the pillars of our global revenue growth.