X-Flow’s color-by-numbers game offers a soothing creative outlet on mobile. With Apple Search Ads, the Happy Color app drove growth among both new and former players while improving efficiency
As a top coloring app, Happy Color faced growing challenges from new competitors around the world. To maintain their leadership position and drive growth in new markets, the team at X-Flow turned to Apple Search Ads. They initially focused on new users but quickly uncovered the value of reengaging former players with the app’s improved features.
As one of our top partners, Apple Search Ads helps us connect with the most relevant audiences, optimize our bidding easily, and drive acquisition that we know will always be high quality.