HelloFresh delivers step-by-step recipes and fresh ingredients to customers, making mealtimes easier and more delicious. The meal kit app boosted customer growth in new markets with Apple Search Ads while optimizing ad relevancy and creative alignment
Faced with growing competition globally, the team at HelloFresh wanted to increase app visibility with potential subscribers showing intent on the App Store. To maintain their leadership position and scale high-quality acquisition to new markets, they needed to connect the right offer to the right people at the right moment. Optimizing for efficiency would also be key to driving continued expansion, better cross-channel alignment, and strong return on investment.
We tripled investment in Apple Search Ads because custom product pages allowed us to better customize our ads to address the needs of different audiences, as well as improve creative alignment across all our channels to