In Hero Wars, players collect heroes with different skills to win in arena battles and guild wars. Nexters, the developer of the app, boosted awareness and installs with Apple Search Ads campaigns across the Today tab, the Search tab, product pages, and search results, improving both revenue and retention.
Focused on maximizing downloads and boosting revenue, the Nexters team needed to increase app visibility with more gamers around the globe. To ensure high-quality acquisition and strong return on ad spend, they wanted to broaden awareness and capture the attention of potential players interested in role-playing games on the App Store. In a highly competitive category like gaming, brand protection was also a key business objective.
Apple Search Ads helps us protect our brand and boost organic results while showing impressive return on investment results and increasing our visibility, new players, and downloads.