Maintaining a competitive advantage is key in the gaming category. With Apple Search Ads, a top games publisher was able to promote brand terms, gain market-specific insights, and scale global growth for Homescapes by 6x over two years.
Founded in Russia by two brothers, Playrix wanted to grow the discoverability of its popular title Homescapes to new audiences around the world. In a category as crowded as gaming, the Playrix team needed to defend their brand from competitive challenges by similar apps and scale growth efficiently. Accomplishing all this would require local insights and a targeted strategy. And Apple Search Ads was core to their approach.
With Apple Search Ads, we can launch in a new market quickly, promote brand terms to maintain a competitive advantage, and scale quality acquisition globally.