With Magic Tiles 3: Piano Game, anyone can be a musician and play their favorite songs. The game’s developer, Amanotes, used Apple Search Ads to reach more players globally while improving efficiency, return on ad spend, and lifetime value.
To scale quality acquisition around the globe, the Amanotes team needed to understand new markets quickly and to efficiently localize a strategy. Improving app discovery with players interested in similar music gameplay would be crucial for ensuring strong return on investment. The team also wanted to capture strong intent from gamers already searching for their brand on the App Store — especially during their peak season.
With Apple Search Ads, we expanded high-quality acquisition globally and increased downloads by 136 percent, reaching more engaged customers at
scale with ease.