MapleStory M is a fantasy role-playing game where players learn skills, defeat monsters, and band together to win rewards. With Apple Search Ads, the game’s developer NEXON was able to attract new audiences, triple ROI, and keep players engaged.
MapleStory is considered one of the first commercially successful online PC games. Sixteen years later, NEXON relaunched the classic game as an app, and team needed to recapture their original audience while introducing the game to a new generation of players. “We wanted to show original players that this game is timeless and relevant, and can be enjoyed in a whole new way on mobile devices,” says NEXON Japan Marketing Manager Tsutomu Morita.
The 90-day retention rate from Apple Search Ads customers was 2.5 times higher than