MARVEL SNAP is a rapid-fire card battler where players assemble a dream team of heroes and villains throughout the Marvel multiverse. The app’s publisher Nuverse increased global awareness, new user acquisition, and retention by combining Apple Search Ads campaigns across the Today tab, Search tab, and search results.
To raise app visibility for the launch of MARVEL SNAP, the Nuverse team wanted to reach a mass global audience outside of mainland China and drive cost-efficient conversions. In the highly competitive gaming category, they also needed to scale awareness quickly to deliver high-quality acquisition at a reasonable cost. Capturing the attention of the right potential players across diverse markets and Marvel brands would be challenging but crucial to ensuring strong return on investment and retention.
With the combination of high conversion rates from search results campaigns and tremendous exposure from the Today tab ad, Apple Search Ads delivered excellent return on investment with high-quality acquisition at a