Montessori Preschool helps young children learn to read, count, and even code. With Apple Search Ads, the education app gained keyword insights to drive new market expansion, scale conversions, and grow subscriptions 100 percent year over year.
Every time the Montessori Preschool app was adapted and translated into additional languages, it was critical to quickly enter newly available markets. But understanding cultural and educational nuances often proved difficult. To scale subscriber growth efficiently, the app’s developer, Edoki, needed to tailor a strategy for each market and reach the right prospects — parents on the App Store searching for fun, child-centered apps.
Apple Search Ads drives the best acquisition results. It helps us understand new markets quickly, grow our base of customers, and drive more valuable subscriptions.