Myntra is a leading online store that connects shoppers across India with top fashion brands. With Apple Search Ads, the shopping app drove high-quality acquisition, increasing conversions by 20 percent and average revenue per user by 15 percent.
As one of India’s first large e-commerce platforms, Myntra saw the retail landscape grow increasingly crowded with new competitors in recent years. As a result, capturing the attention of Gen Y and Z shoppers on mobile became challenging. To stay competitive, the team at Myntra partnered with mobile marketing specialist InMobi to increase app discovery at the moment when customers were searching on the App Store and ready to buy.
Apple Search Ads is an easy, scalable way to drive high-quality acquisition of relevant customers searching on the App Store with high intent.