Omio is a one-step booking platform that saves travelers time and money by finding the best train, bus, and flight options. With Apple Search Ads, the travel app increased revenue and reengaged
The team at Omio wanted to expand internationally in a competitive category. They needed to raise app visibility with new travelers and reposition broader app capabilities to returning customers in existing markets. “We knew Apple Search Ads would be the ideal platform to quickly gain worldwide marketing coverage as well as real-time insights into new markets,” says Omio Mobile Marketing Manager Giacomo Melandri.
Apple Search Ads helps us quickly launch and scale in new markets, often gaining a first-mover advantage. It also provides insights that we can replicate across channels.