Shoppers on OTTO can find the products and services they need
at the moment they’re ready to buy. With Apple Search Ads, the shopping app boosted new installs and conversions by improving
Focused on growing their customer base as well as improving return on ad spend, the team at OTTO wanted to drive quality acquisition while increasing retention. For an app that features a broad assortment of shopping categories, that meant reaching a diverse range of shoppers interested in everything from fashion to furniture. The team needed to capture the strong purchase intent on the App Store for widely disparate products and services while maintaining a competitive advantage based on their strong brand awareness.
With ad variations, we increased clicks and conversions by better matching our Apple Search Ads creatives and messaging to what different customer groups were searching for on the