PeakVisor helps hikers and skiers safely navigate in the mountains with cutting-edge 3D maps. With Apple Search Ads, the travel app drove success in new markets and increased customer acquisitions, conversions, and cost efficiency.
PeakVisor needed to raise app visibility to drive customer acquisition in a crowded, mature category. The team initially tried content marketing, social media ads, and influencer events but couldn’t drive scale. One key challenge: Hikers stick with familiar apps over unproven ones that could affect their safety in the wilderness. Reaching their niche audience was also an obstacle for PeakVisor, as outdoor enthusiasts by definition prefer to spend time in nature, not sitting in front of devices.
Apple Search Ads is the best marketing decision we made. It immediately became our core channel for customer acquisition and growth, driving the best efficiency and revenue.