With Rival Stars Horse Racing, players can breed, train, and race horses. The app’s publisher, PikPok, improved visibility among horse-loving gamers with Apple Search Ads—increasing new player acquisition, redownloads, and ROAS (return on ad spend)
across new markets.
For a niche games app like Rival Stars Horse Racing, it was critical to reach the right audience — one that’s interested in immersive rather than fantasy gameplay. To drive quality acquisition and to reengage former subscribers, the team at PikPok needed to improve app visibility at the moment these horse lovers were searching for games on the App Store. Ensuring strong ROAS while driving global expansion was also a key goal.
Apple Search Ads is a core platform for scaling user acquisition around the world because we can consistently connect with audiences that are the most
open to discovery.