As a leading e-commerce platform, Shopee makes buying and selling easy, secure, and engaging for both sellers and buyers. With Apple Search Ads, the shopping app drove high-quality acquisition, increasing buyer conversion by 6 percent compared
to similar platforms.
To stay competitive in a crowded category, the team at Shopee needed to improve reach and drive new user acquisition that was cost-effective. Capturing strong intent from engaged shoppers searching on the App Store would be critical to increasing market share. They also wanted to capitalize on increased demand during peak shopping seasons and festivals across Southeast Asia, such as 9.9, 11.11, Lunar New Year, and Ramadan.
Apple Search Ads is one of our best performing new user acquisition channels