Across Southeast Asia, Traveloka helps customers find lifestyle aspirations and deals, from travel offerings to local deals and financial services. With Apple Search Ads, the app expanded acquisition into new markets while increasing revenue and retention.
The team at Traveloka wanted to increase visibility on the App Store for both lifestyle and travel searches with a wide range of potential audiences — from travelers in the planning stage to locals looking for deals in their day-to-day lives. Focused on expansion beyond Indonesia, the team also needed to increase brand awareness across key markets in Southeast Asia, such as Vietnam, Thailand, and Singapore, to drive cost-efficient acquisition. Reintroducing former customers to the app’s ever-evolving features and capabilities was also critical to increase revenue.
Apple Search Ads is one of our core acquisition channels, delivering short-term growth by driving new installs and long-term growth by increasing both awareness