With Very, customers can shop thousands of brands as they easily manage credit limits and finances. The shopping app optimized keyword and ad relevance during key seasons with Apple Search Ads, increasing downloads, revenue, and retention
while lowering costs.
The team at The Very Group wanted to scale acquisition and reach shoppers who are interested in products that range from home and tech to fashion and beauty. To improve cost efficiency and drive conversions, the team needed to improve app discovery at the moment these motivated shoppers were ready to make a purchase. Staying competitive and retaining customers during the busiest shopping seasons were also important in an increasingly crowded category.
As a data-driven business, we’re increasing our investment in Apple Search Ads after seeing fantastic growth and efficiency, particularly with simple