Voodoo develops and publishes richly visual, easy-to-learn games for millions of players worldwide. The French developer optimized Apple Search Ads to increase global downloads by 30 percent while lowering cost-per-acquisition by 10 percent
within a month.
When Voodoo launches highly casual games like Fight List and Hole.io. on the App Store, the team quickly sees a strong volume of organic downloads. They usually start investing in Apple Search Ads when organic downloads stabilize after the initial spike. To drive app installs for Helix Jump, a game where players control a bouncing ball through a helix tower labyrinth, the Voodoo team needed to improve discovery and respond quickly to competition by similar apps.
Apple Search Ads is a powerful tool for every developer interested in driving awareness, increasing acquisition, and growing revenue.