With YAZIO’s broad array of tracking features, customers can easily manage their weight by recording calories, water intake, fasting reminders, and more. The health and fitness app increased its download growth, conversions, and lifetime value with optimized ad creative and business insights from Apple Search Ads.
To drive new customer acquisition and grow revenue across new markets like the U.S., the team at YAZIO needed to increase app discovery with the right audiences. They also wanted to better capture intent from health-conscious people searching for help with nutrition on the App Store. Showcasing features beyond the app’s free calorie counter –– including recipes, fasting plans, and a barcode scanner to make calorie tracking easy –– would be key to improving subscription conversions and customer retention.
We have shifted significant budget from other channels to Apple Search Ads because the performance is much more efficient and we can scale our success
to new markets easily.