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Advanced | Measure Results

Apple Ads Attribution API

The Apple Ads Attribution API enables you to measure and attribute app downloads and re-downloads resulting from your Apple Search Ads campaigns. With the Apple Ads Attribution API, all downloads from devices running iOS 14.3 and later will be attributable with either a standard or detailed payload, depending on the user’s settings. You can implement the API directly or with a third-party attribution solution to accurately measure the effectiveness of your advertising campaigns. By adding just a few lines of code to your app, you can understand the value of different customer groups over time and the keywords that drove their downloads. Then you can use the information to optimise your CPT and CPA targets for different keywords, ad groups and audiences.

API requirements

Apps must be enabled with our attribution code to get attribution information.

You can enable your app for attribution at any time. Attribution is only applicable to iOS users who have tapped an ad and downloaded the app within 30 days.

View the Apple Ads Attribution API documentation

The Apple Search Ads Attribution API is also available. It allows you to measure attribution for devices using iOS 10 and later, for users who do not have Limit Ad Tracking (LAT) enabled.

View the Apple Search Ads Attribution API documentation