Apple Search Ads Attribution API
The Apple Search Ads Attribution API enables you to measure and attribute app installs that originate from Apple Search Ads campaigns. You can implement it directly or with a third-party attribution solution to accurately measure the effectiveness of your advertising campaigns. By adding just a few lines of code to your app, you can easily understand the value of different customer groups over time and the keywords that drove their downloads. Then you can use the information to optimise your CPT and CPA targets for different keywords, ad groups and audiences.