Schedule ad groups and ads
Specify the times and days your ads run on the App Store
You can schedule ads in your Apple Search Ads Advanced campaigns when you create a new ad group or by editing an existing ad group’s settings. Ad scheduling options let you choose ad group start and end dates, and set ads to only show on specific days of the week or times of the day. The default setting is to start “today” with no end date.
Ad scheduling is helpful for seasonal promotions, time-sensitive marketing campaigns, and events. If, for example, you had an app supporting an annual event, you could schedule your ads to align with it.