Reach users when they first come to the
App Store to discover and download apps
With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit. The prominence of this placement makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions. Note that Today tab ads aren’t currently available on the App Store in mainland China.
How ad approval works
Once your custom product page has been approved in App Store Connect, it will then need to be approved by Apple Search Ads to be used for advertising.
Learn more about Today tab ad management