Apple Advertising Policies

• 1.1 You must comply with the Apple Advertising Services Terms of Service.

• 1.2 Your app must comply with all App Store Guidelines.

• 1.3 Your ad content — including content you submit to the App Store used to generate your advertisement and your use of Apple’s advertising services — must comply with all applicable laws and regulations, including the laws and regulations of each country or region where you advertise.

• 1.4 Your ad content and your use of Apple’s advertising services may not violate the intellectual property rights, rights of publicity, or mask work of any party. The inclusion or use of any other party’s intellectual property, logo, graphic, artwork, audio, film, celebrity, or person must be properly licensed for use.

• 1.5 All claims made in ad content must be adequately substantiated.

• 1.6 Ad content may not be misleading.

• 1.7 Ad content may not deceive users into providing personal information (1) without informed consent or under misleading or false pretenses, or (2) to parties that gather personal information for the purpose of reselling, trading, bartering, or otherwise misusing that personal information.

• 1.8 Your app title, description, images, and previews on the App Store must accurately reflect the app’s intent and core experience.

• 1.9 Use of the Apple name, products, logo, or other brand attributes without prior approval is prohibited.

• 1.10 You must have all required licenses and permits for your advertising, and must provide them to Apple when required or requested.

• 2.1 Business licenses, permits, government approvals, or other materials or information may be required to advertise in mainland China.

• 2.2 Advertising in certain industries or categories may be restricted to business company entities.

• 2.3 Age restrictions apply to advertising in certain industries or categories.

• 2.4 Ads must be in simplified Chinese, and you are required to comply with specific content requirements.

• For more information about requirements for advertising in mainland China, please read the Apple Advertising Guidelines for mainland China.

• 3.1 Discriminatory Content - Ad content that promotes hate, violence, harassment, or racism toward an individual or group of any race, sex, creed, national origin, disability, religious affiliation, age, language, sexual orientation, gender identity, or financial status.

• 3.2 Defamatory Content - Ad content that is defamatory, libelous, or slanderous.

• 3.3 Profanity - Ad content that is profane or obscene, including distasteful wording or phrases.

• 3.4 Adult Content - Ad content that promotes adult-oriented themes or graphic content, for example, pornography, Kama Sutra, erotica, or content that promotes “how to” and other sex games.

• 3.5 Controlled Substances - Ad content that directly or indirectly facilitates or promotes the sale, distribution, or use of any tobacco products, illegal drugs, narcotics, excessive alcohol consumption, or alcohol use by minors.

• 3.6 Weapons or Ammunition - Ad content that directly or indirectly facilitates or promotes the sale, distribution, or use of guns, firearms, weapons or ammunition, explosive materials or fireworks.

• 3.7 Controversial Content - Ad content that is deemed offensive or graphic or contains personal attacks, bullying, or intimidation against a person or an individual business or institution.

• 3.8 Falsified Documents - Unlawful or unlicensed ad content that promotes false documents, materials, products or services of questionable legality.

• 3.9 Inappropriate Business Practices - Ad content that inappropriately incentivizes downloads or the manipulation, filtering or faking of reviews, feedback, taps, or downloads.

• 3.10 Deceptive Messaging - False, fraudulent, dishonest, or deceptive claims, including misleading titles, statements, or illustrations such as:.

• 3.11 Deceptive Pricing and Price Claims - Ad content that misrepresents the true nature of an offer (prices and any rating claims must be accurate at all times).

• 3.12 Unlawful Advertising Content - Ad content that does not comply with applicable laws and regulations, including the laws and regulations of each country or region where the ad content is disseminated.

• 3.13 Unlicensed Advertising Content - Ad content that lacks the necessary licenses, permits, or other authorization required by law, including under the laws and regulations of each country or region where the ad content is disseminated.

• 3.14 Questionable Legality - Ad content promoting products or services of questionable legality, for example, falsely obtained passwords, pyramid schemes, products designed to evade speed-enforcement laws, or promotion of countries or regions subject to U.S. trade embargoes or sanctions.

• 3.15 Political Content - Ad content that contains or directly or indirectly promotes political candidates, office holders, parties, organizations, fundraising, and electoral votes or initiatives, including advertising expressing opposition to such. Advertising regarding issues of public importance that may also be politically topical or sensitive may be evaluated on a case-by-case basis.

4.1 Alcohol

• 4.1.1 Ad content promoting the sale or consumption of alcohol, or that refers to the use of alcoholic beverages, may be prohibited or limited in some countries and regions.

• 4.1.2 All text, images, video, and audio used for promotional or advertising purposes must depict age-appropriate people and scenes.

4.2 Sensitive Content or Imagery

• 4.2.1 Ad content or imagery may be deemed sensitive at the discretion of Apple's review teams. Ad content that is deemed sensitive may be prevented from running in certain countries or regions, or prohibited from running entirely.

4.3 Pharmaceutical and Medical

• 4.3.1 Ad content for pharmaceutical products, medical devices, and medical services may be shown to adults only.

4.4 Real Money Gambling

• 4.4.1 Ad content that allows users to bet on casino games or sporting events for the chance to win money or prizes holding real-world value is prohibited from running on some ad placements. Examples include but are not limited to: casino games, sports betting, fantasy sports betting, and services that offer statistical analysis for the purposes of gambling.

• 4.4.2 Advertisers must ensure that they abide by local laws when running gambling-related advertisements. It is the responsibility of the advertiser to ensure that they have the relevant permits and licensing required to operate in the countries or regions where they choose to advertise.

• 4.4.3 Ad content for real money gambling and related services may be shown to adults only.

• 4.4.4 Ad content for real money gambling is allowed in some countries or regions after the proper advertising license is reviewed and approved by Apple.

4.5 Simulated Gambling

• 4.5.1 Ad content for apps that mimic games of chance or casino games but do not offer users the chance to win money or prizes that hold real-world value may only run advertisements on certain ad placements and are prohibited or limited in some countries or regions.

4.6 Dating Services/Match Making

• 4.6.1 Ad content for apps that offer dating services or match making may be prohibited from running on some ad placements.

• 4.6.2 Ad content for apps that offer dating services or match making must comply with local laws and regulations in countries or regions where you choose to advertise.

• 4.6.3 Ad content for apps that offer dating services or match making may not run campaigns in some countries or regions unless the app is available to adults only.

• 5.1 Apple uses both manual and automated systems to determine if ad content is eligible to be displayed, on which placements, and/or which countries or regions. The main parameters examined by the automated systems are relevance, quality, and ratings, and all determinations are reviewed by members of the content moderation team.

• 5.2 Eligibility overview by placement:

• *May be restricted in accordance with local law and regulations.

• 6.1 App name and subtitle must match the localized language for the associated country or region where your campaign is set to run.

• 6.2 The app icon, name, and subtitle must not feature images that are considered violent, offensive, sexually explicit, or otherwise inappropriate.

• 6.3 The app icon, name, subtitle, and images must not contain guns, weapons, or graphic violence.

• 6.4 The app icon, name, and subtitle must not include pricing, offers, or ranking claims.

• For more information, please read the Today tab ad guidelines.

See here for more information about the remedies and redress mechanisms that may be available under the European Union Digital Services Act.