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Apple Search Ads Certification

Fast-track your Apple Search Ads

Advanced expertise

For comprehensive training that’ll help you become a better app marketer, we offer Apple Search Ads Certification. In this curated eight-lesson course, you’ll gain the knowledge and understanding you need to elevate your skills and your campaigns.

Our self-paced training will help you:

  • Better understand the app promotion opportunities offered by Apple Search Ads.
  • Create and manage Apple Search Ads Advanced campaigns efficiently.
  • Leverage our latest insights and best practices to promote your app more effectively.

Learn at your own pace and set your own schedule. To start your training, use your Apple ID to sign in to certification-searchads.apple.com.

About the Apple Search Ads

Certification course

Here’s how you can become Apple Search Ads certified:

  • Review all eight lessons. Take as much time as you need to complete each lesson. Your progress will be saved. Each lesson concludes with a set of review questions and a summary of the key things to remember. Topics include:
    1. Promote your app.
    2. Choose keywords.
    3. Structure your account.
    4. Manage your budget.
    5. Showcase your creative.
    6. Create campaigns.
    7. Manage campaigns.
    8. Maximise insights.
  • Take the 50-question exam. Your progress can’t be saved. Allow yourself enough time to complete the exam in one session.
  • Get a score of 80 per cent or higher. If you score less than 80 per cent, you’ll need to resubmit answers to the questions you answered incorrectly. You can also retake the exam as many times as you need to.

After you've passed the exam, you’ll receive your certificate that confirms you’ve successfully completed Certification and demonstrated your app marketing proficiency.

Start training