Today tab

Reach users when they first come to the
App Store to discover and download apps

With a Today tab ad, your app can appear prominently on the front page of the App Store — making it some of the first content users see when they begin their App Store visit. The prominence of this placement makes it a good option to drive awareness of your app, especially for new content launches, special events, and seasonal promotions. Note that Today tab ads aren’t currently available on the App Store in mainland China.

How ads are created

Each Today tab ad is created from a custom product page you set up in App Store Connect. For this ad placement, the custom product page used must include at least four portrait or five landscape assets.

Learn more about how to create a Today tab ad

How ad approval works

Once your custom product page has been approved in App Store Connect, it will then need to be approved by Apple Search Ads to be used for advertising.

Learn more about Today tab ad management