To access the Accounts page of your Apple Search Ads account, sign in and click your name at the top right of any page.
From the Accounts page, you can:
Create a new Apple Search Ads Advanced account.
View a list of your existing Apple Search Ads Advanced accounts.
Edit your account settings, including your account information, other users, and payment information (if you’re an Account Admin).
See your change history for activity on your account.
Campaigns dashboard
From the Campaigns dashboard, you can:
See a list of your campaigns and campaign history.
View all ad groups, keywords, search terms, and negative search terms in your campaign.
Edit your campaign budget.
Pause, activate, or remove campaigns.
Create new campaigns.
How to reach the Campaigns dashboard
The Campaigns dashboard is the first page you see when you sign in to your Apple Search Ads account. Alternatively, you can access your campaigns list by choosing your account name from the Account menu at the top right of the page.
How to customize your Campaigns dashboard content
Your campaigns, their statuses, IDs, app name, and a selection of metrics are all available in the Campaigns dashboard. You can customize your performance metrics view by clicking the blue “Edit columns” link on the top right of the table. A drag-and-drop feature lets you move items back and forth between the “Columns to show” section and the “Columns to hide” section.
How to edit a campaign’s budget and daily cap
From the Campaigns dashboard, you can edit a campaign’s budget and daily cap. However, budgets cannot be lowered once the campaign has started.
There are no time constraints on budgets, so consider adding a daily cap to control how your budget is spent over time. While we make our best effort to limit campaign spend to your requested daily cap, it’s not guaranteed and your campaign may occasionally spend more. But, you’ll never be charged more than your campaign lifetime budget.
Change the budget and daily cap directly in the table columns:
Click the budget or daily cap of the campaign you want to edit in the campaign list table.
Highlight the amount.
Enter your new budget or daily cap amount and hit return.
You can also edit your budget and daily cap once you’ve clicked into a campaign and you’re on the Ad Groups dashboard. Click the Edit Campaign Settings link in the upper-right corner of the page.
How to pause or activate campaigns
You can pause and activate campaigns as needed:
Start from the Campaigns dashboard.
Select the campaigns you want to activate or pause.
Find the Actions menu, next to the Create Campaign button, and choose Activate or Pause.
Please note that when you pause a campaign you may still see some ads running for a few hours.
How to change the date range of your performance view
Go to the menu on the right side of the page. There you can choose from date ranges, including Today, Yesterday, Last 7 Days, This Week, Last Week, Last 30 Days, Last 4 Weeks, Last 12 Weeks, This Month, Last Month, and a Custom Range.
How to create a new campaign
Click the Create Campaign button to start a new campaign. A new page appears, and you can choose the app you want to promote and the countries and regions where you want your ads to run.
If you plan to advertise in multiple markets, you may want to consider grouping similar countries and regions in one campaign for easier management. Group them according to attributes like customer value, customer profiles, language, global region, or sales or financial center location.
Note that if your app name includes a special character, it might not appear as an option. To type an alternate version of a character, press and hold the key until its alternate characters are displayed. Then either click the one you want to use or type the number that appears underneath.
How to remove campaigns
Start from the Campaigns dashboard.
Select the enabled campaigns you want to remove.
Find the Actions menu, next to the Create Campaign button, and choose Remove.
Removing an enabled campaign will permanently stop its ads from running. You can view removed campaigns by toggling between Enabled, Removed, and All on your Campaigns dashboard View option on the right-hand side of the screen.
Historical reporting data is still available, and you can view and download data for selected campaign ad groups and keywords. Select the ad groups or keywords you want to download, and click Download Data from the Actions menu.
Note that removing a campaign is a permanent action. Once removed, it can’t be restored or modified.
Ad Groups dashboard
From the Ad Groups dashboard, you can:
Manage campaign settings.
View a list of ad groups, along with keywords, search terms, and negative keywords.
Edit keywords and negative keywords.
Adjust budgets.
See your ad group change history.
View reports.
How to reach an Ad Groups dashboard
To see your list of ad groups in any campaign, simply click the campaign name from the Campaigns dashboard.
How to customize your Ad Groups dashboard content
Your ad groups, their statuses, IDs, and performance metrics are all available from this dashboard. Tabs across the top provide additional metrics. If you wish to customize your performance metrics view, use the “Edit columns” link.
How to edit the campaign budget and daily cap
Click “Edit campaign settings” in the top right corner of the Ad Groups dashboard. A new page opens and you can adjust your budget and daily cap there. You cannot lower your budget once your campaign has started, however. Any changes you make here will apply across all ad groups within the campaign. While we make our best effort to limit campaign spend to your requested daily cap, it’s not guaranteed and your campaign may occasionally spend more. But you’ll never be charged more than your campaign lifetime budget.
You can also edit your campaign budget and daily cap from the Campaigns dashboard.
How to change your ad group default maximum cost-per-tap (max CPT) bid
From the Ad Groups dashboard, you can change the default max CPT bid for each ad group. Just click the number in the column to highlight it, and enter a new amount.
How to create a new ad group
To create a new ad group, simply click the Create Ad Group button. A new page appears where you can customize your ad group. Enter the following information:
Ad group name
Devices
Default max CPT bid
Ad scheduling preferences (optional)
CPA goal (optional)
Search Match Y/N
Keywords (optional)
Negative keywords (optional)
Audience selection details (optional)
Make your selections, then click Save.
How to pause or activate ad groups
Start from the Ad Groups dashboard.
Select all the ad groups you want to activate or pause.
Find the Actions menu, next to the Create Ad Group button, and choose Activate or Pause.
How to remove ad groups
Start from the Ad Groups dashboard.
Select the enabled ad groups you want to remove.
Find the Actions menu, next to the Create Ad Group button, and choose Remove.
Removing an enabled ad group will permanently stop its ads from running. You can view removed ad groups by selecting the campaign, and toggling between Enabled, Removed, and All on your Ad Groups dashboard View option on the right-hand side of the screen.
Historical reporting data is still available, and you can view and download data for selected ad groups and keywords. Select the ad groups or keywords you want to download, and click Download Data from the Actions menu.
Note that removing an ad group is a permanent action. Once removed, it cannot be restored or modified.
All Keywords dashboard
From the All Keywords dashboard, you can:
See all your bidded keywords and their performance metrics across all your ad groups.
See Enabled keywords, Removed keywords, and All keywords by adjusting the View option on the right-hand side of the screen.
View search terms and negative keywords on their respective tabs.
Note that this view doesn’t include search terms that have been matched to your ad by Search Match. For a comprehensive view of search term performance, including Search Match, select the Search Terms tab.
Search Terms tab
A Search Terms tab is accessible from the All Keywords dashboard in each campaign and the Ad Group Keywords dashboard in each ad group. The tab gives you valuable insights into all your bidded keyword and Search Match performance metrics for that particular campaign or ad group. Here, you can do the following:
View key metrics and performance, such as search terms that led to impressions, taps, and conversions.
Discover the search queries that Search Match has automatically matched to your ads, and view their performance.
Identify successful Search Match and broad match search terms to add as bidded keywords.
Learn which Search Match or broad match terms aren’t working, and consider adding them to your negative keywords list.
Once you understand which search terms are driving downloads at efficient CPAs and which ones aren’t working as well, you can optimize your campaign or ad group accordingly.
For example, if you see a Search Match term performing well and you want more impressions, consider adding that term as an exact match or a broad match keyword. That way, you can bid more to obtain additional impressions without affecting your overall ad group default maximum cost-per-tap (max CPT) bid. Or, if you see a broad match term that isn’t converting for you, consider adding it as a negative exact match term so your ad won’t show for that query.
Negative Keywords tab
A Negative Keywords tab is accessible from the All Keywords dashboard in each campaign and the Ad Group Keywords dashboard in each ad group. From the Negative Keywords tab, you can:
Add more negative keywords to the campaign or specific ad group.
Delete negative keywords.
Ad Group Keywords dashboard
To get to the Ad Group Keywords dashboard, simply click the name of the ad group from the list. Here, you can:
Manage keywords.
View reports.
Edit ad group settings.
How to view keywords
On the Ad Group Keywords dashboard, you can see a list of all keywords and their performance within your selected ad group.
Note that this view doesn’t include Search Match terms. For a comprehensive view of all search query performance, select the Search Terms tab.
How to change the date range of your performance view
Go to the menu on the right side of the page. There, you can choose from date ranges, including Today, Yesterday, Last 7 days, This Week, Last Week, Last 30 days, Last 4 weeks, Last 12 weeks, This Month, Last Month, and a Custom Range.
How to add keywords to an ad group
Click the ad group you want to edit, and click Add Keywords. A dialog opens and lets you:
Add a recommended keyword by clicking the Add (+) button next to the word.
Add all recommended keywords by clicking “Add to keywords” at the bottom of the list.
Search for more keywords by entering a search term in the search field and pressing the Return key to see related terms.
Add your own keywords in the My Keyword List box. Be sure to separate them by commas, then press Return.
Note that if your keyword includes a special character, it might not appear as an option. To type an alternate version of a character, press and hold the key until its alternate characters are displayed. Then either click the one you want to use, or type the number that appears underneath.
Once you’ve added more keywords to the My Keyword List box, you can edit them using the Edit button on the right. The Edit button lets you:
Select the keywords you want to change.
Change the match type from broad match to exact match, or vice versa. Note that once you save a keyword, its match type can’t be changed.
Update your keyword bid for your selected keywords.
How to edit a keyword’s maximum cost-per-tap (max CPT) bid
Find the Max CPT Bid column.
Highlight the bid you want to adjust.
Enter the new amount and press Return.
How to edit keywords in an ad group
You can edit an ad group’s keywords while the ad group is running by using the bulk download and upload feature. To do that, simply complete the following steps:
Click Actions, then choose Download Keywords from the menu.
Open the .csv file of the ad group’s keywords, which will download to your computer.
Make your changes to the .csv file.
Insert a column at the beginning of the .csv file and label the column header as “Action.” For each row in the .csv file, use “UPDATE” to indicate when your edit is an update to existing keywords or use “CREATE” to add new keywords.
Click Actions again, and choose Upload Keywords from the the menu.
Browse for the revised .csv file, then select it using Choose.
Click Upload.
Change History
Your Change History gives you a record of changes to your account, who made the changes, and when.
Click the Change History icon from the following pages:
Account Settings: Shows your account and campaign group changes.
Campaigns dashboard: Shows your changes to each campaign, including campaign settings, ad group, and keyword changes.
Ad Groups dashboard: Shows you all changes to your ad group settings, keywords, and negative keywords.
Activity is listed in chronological order, and you can filter by what was changed — account, campaign, ad group, and so on, or the activity — created, added, deleted, and so on.
If details of the activity extend to two lines, click on ‘View details’ to see more.
When bulk changes have been made to keywords or negative keywords, the first ten changes are shown on the screen and you have the option to download a spreadsheet listing all changes.
Note that access to Change History depends on user permissions. For example, if you’re a campaign group manager, you’ll only see changes made to your campaign group in the account.