Tips for evaluating performance
Put Apple Search Ads Advanced reporting to work to help meet
your goals
The reporting options in your account are designed to provide different levels of granularity and visibility into your Apple Search Ads performance. Below are some tips and examples for using reporting options effectively.
Use the Campaigns dashboard and other dashboards to view data at a glance.
The Campaigns, Ad Groups, and Ad Group Keywords dashboards offer quick access to common metrics within individual campaign groups, campaigns, and ad groups. You can check the Totals row at the bottom to see total performance across campaigns, ad groups, keywords, and ads for the date range you’ve selected.
Dive deeper into campaign and ad group data with charts.
On the Campaigns and Ad Groups dashboards, you can access the Charts dashboard to view, compare, and filter common campaign and ad group-level performance metrics.
Explore the value of multiple ad placements with
Insights (beta) reporting.
In Insights (beta), start by choosing the Ad Placements predefined report as your report type. It includes measures like installs, spend, tap-through rate, conversion rate, and total average CPA across all your active ad placements. Add view-through metrics to gain insight into the potential impact your ad placements had on organic downloads that occurred within 24 hours of an ad impression. Taking view-throughs into account will help give you a more holistic view of your overall performance.
Make keyword optimization decisions based on
Insights (beta) learnings.
In Insights (beta), start with the predefined Keywords report. If you’d like to evaluate keywords by individual campaign, make sure to include Campaign and Ad Group Name attributes in your report. Then you can view metrics like conversion rate, tap-through rate, and spend to see which keywords are performing best and which might need to be adjusted.
Help improve impression share by evaluating keywords with
Insights (beta) reports.
In Insights (beta), start with the predefined Daily Search Term Impression Share report or the Weekly Search Term Impression Share report. Either report will help you understand which specific search terms offer the most opportunity for growth — and how you can drive more downloads using those keywords.
Understand the full value of campaigns across your entire account with Insights (beta).
In Insights (beta), start with the predefined Campaign Group report. It includes all the campaign groups you have access to, and displays spend, taps, impressions, installs, tap-through rate, conversion rate, average cost-per-acquisition, new downloads, and redownloads metrics. To understand total average CPA across all of your campaigns and ad placements — and see changes over time — add additional metrics like view-through installs.