Apple Search Ads Advanced

Designed to turn intent
into downloads.

Drive visibility and downloads of your app throughout the
App Store, where over
600 million people go every week
to discover and download apps.

Examples of a search results ad and Today tab ad next to the Create Campaign page

Try Apple Search Ads for free
with a 100 USD credit.*

Every moment of every
journey, covered.

When people first arrive, search for something specific, or
research apps, Apple Search Ads helps them discover your
app throughout their entire App Store visit.

Example of a Today tab ad

Today Tab

When they start.

The Today tab is where over half a billion weekly App Store visitors start their journey to discover new apps.


Maximize visibility of your app with a prominently placed ad on the Today tab, featuring high-impact creative designed to capture people’s attention. Your ad will leverage a custom product page you create in App Store Connect.


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Examples of a Search tab ad and search results ad

Search Tab and Search Results

When they search.

Search Tab

Search is the primary way people discover apps on the App Store — 70% of App Store visitors use search to discover apps.1 Capture their interest with an ad prominently placed at the top of the suggested list.


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Search Results

The majority of downloads — almost 65%1— happen directly after a search. Reach people after they search with an ad at the top of relevant search results. 


You can choose your own keywords or use the ones we suggest. You can also use the custom product pages you set up in App Store Connect to create ad variations aligned with different keyword themes and audiences. We match your ad with people based on a direct signal of their intent — their search term —delivering an average conversion rate of over 60%.2


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Example of a product pages—while browsing ad

Product Pages

While they browse.

Product Pages — While Browsing

Reach people when they actively research apps. Your ad will appear to interested users who have scrolled to the bottom of relevant product pages. Ads can run across all relevant app categories, or you can refine the categories where they run.


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Your budget. Your campaign.
You’re in control.

Apple Search Ads makes it easy to manage your campaigns. There’s
no minimum
spend, and you can invest as much or as little as you want.
With cost-per-tap
(CPT) pricing, you only pay when a customer
engages with your ad.

Daily budget icon

Set a daily budget.

Set the average amount you want to spend each day. Spend will be automatically optimized for days with opportunities to get more downloads.

Price assurance icon

Price assurance.

You determine the maximum amount you’re willing to pay for a tap, and you can change the amount whenever you want.

Start or stop anytime icon

Start or stop anytime.

Start, stop, or adjust your campaigns whenever you like.

Example of a search results ad

made easy.

Your ads are automatically created using the metadata and imagery you provide in App Store Connect.

Insights for action.

Leverage powerful data and tools to maximize
campaign results and reach your goals.

Campaigns dashboard

Easily view your data.

See what’s working, what you need to adjust, and where you may have more opportunities to meet your objectives.

Set up custom reports.

Set your reporting to the exact granularity you need, at the keyword, ad group, campaign, country or region, or app level. Schedule reports to run daily, weekly, or monthly.

Examples of custom reports metrics

Get personalized recommendations.

Improve your search results campaign performance with relevant keyword, bid, and daily budget suggestions. Put them into action with a simple click.

Examples of bid and keyword recommendations

Tap into our APIs to understand and manage
your campaigns.

Understand value.

The Apple Ads Attribution API enables you to measure and attribute app downloads and redownloads resulting from your Apple Search Ads campaigns.

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Manage campaigns at scale.

The Apple Search Ads Campaign Management API is available for developers, agencies, and third-party platforms who want to manage larger campaigns, add their own features, or pull reports programmatically.

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A campaign management partner helping an advertiser optimize campaigns

Find the right partner.

Add the expertise of an Apple Search Ads partner to help
manage and optimize your campaigns.

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Apple Search Ads Advanced

Start your

Apple Search Ads Advanced gives you easy and flexible campaign management
options and a variety of ad placements designed to drive visibility and
downloads of your app. Try it for free with a 100 USD credit.*

Dashboard for managing search results ads created with the Basic solution
Apple Search Ads Basic

Set your goals,
let us do the rest.

Apple Search Ads Basic offers a simpler way to get app downloads from search results ads at a cost you choose.

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