When they start.
The Today tab is where over half a billion weekly App Store visitors start their journey to discover new apps.
Maximize visibility of your app with an ad on the Today tab. Ads are prominently placed and fully visible when people first arrive. Each ad features your app name, icon, and subtitle, and uses a custom product page you set up in App Store Connect as the tap destination.
Search Tab and Search Results
When they search.
Search is the primary way people discover apps on the App Store — 70% of App Store visitors use search to discover apps.1 Capture their interest with an ad prominently placed at the top of the suggested list.
The majority of downloads — almost 65%1— happen directly after a search. Reach people after they search with an ad at the top of relevant search results.
You can choose your own keywords or use the ones we suggest. You can also use the custom product pages you set up in App Store Connect to create ad variations aligned with different keyword themes and audiences. We match your ad with people based on a direct signal of their intent — their search term —delivering an average conversion rate of over 60%.2
While they browse.
Product Pages — While Browsing
Reach people when they actively research apps. Your ad will appear to interested users who have scrolled to the bottom of product pages. Ads can run across all app categories, or you can refine the categories where they run.